KeyFilmGULF & DIGITAL

Channel & platform launch · Media buying · Content · Production

We launch channels and platforms for the Arab screen

نطلق القنوات والمنصات للشاشة العربية

من التوزيع عبر الأقمار الصناعية والمنصات الرقمية، إلى حملات الإطلاق وشراء المساحات الإعلانية والمحتوى اليومي، في الخليج ومصر والمنطقة.

KeyFilm Gulf & Digital is the launch and content arm of Key Films, Cairo. We take new news, entertainment and streaming services from plan to air: distribution on satellite, OTT and FAST, the launch campaign and media buying, the content that keeps audiences coming back, and the production behind it.

Illuminated procession along the Sphinx Avenue in Luxor at night
The Sphinx Avenue opening, Luxor · produced by Key Films
Since 2004 in Arab TV & streaming Filming permits: EG · AE · MA · LB Platforms: Satellite · OTT · FAST · Social Bases: Cairo · Dubai · London

What we do

خدماتنا
CHANNEL & PLATFORM LAUNCH

Go-to-market for new channels and OTT services

إطلاق القنوات والمنصات

Launch strategy, positioning and distribution: satellite carriage, OTT apps and smart TV, FAST channels, YouTube and pay-TV partners.

  • Nilesat
  • Arabsat
  • OTT apps
  • FAST
  • YouTube
CAMPAIGNS & MEDIA BUYING

Launch campaigns that reach the whole Arab audience

حملات الإطلاق وشراء المساحات الإعلانية

Campaign planning and media buying across TV, digital, social, outdoor and creators in the GCC, Egypt, the Levant and the Arab diaspora, with weekly reporting against agreed targets.

  • TV
  • Paid social
  • Outdoor
  • Creators
  • PR
CONTENT & PROGRAMMING

Programming that builds a daily audience

المحتوى والبرمجة

Programme slates, news and talk formats, social-first video, presenters and talent, acquisitions and original series for broadcasters and streaming services.

  • News & talk
  • Social video
  • Originals
  • Acquisitions
PRODUCTION

Studios, crews and promos

خدمات الإنتاج

With Key Films: launch promos and brand films, studio and field crews, pre- and post-production, and filming permits across the region.

  • Egypt
  • UAE
  • Morocco
  • Lebanon

Recent work

من أعمالنا
Fireworks over Karnak Temple during the Opet Festival
Opet Festival, Karnak · event production
Performers in a night procession in Luxor
Luxor procession · event production
Key art for the TV programme El Mokhber
El Mokhber · TV programme
Key art for the TV series Red Band
Red Band · TV series
Crew lighting a studio set during a shoot
On set · studio production
Camera operator with a stabilised rig in backlight
Crews & camera
Aerial view of the Red Sea coast with boats
Aerial & location filming · Red Sea

Latest commercials

أحدث الإعلانات
Still from the Visa Egypt commercialVisa EgyptAgency: Leo Burnett Cairo Still from the Telecom Egypt WE summer commercialTelecom Egypt · WEFeaturing Ahmed Malek Still from the valU Ramadan commercialvalU · RamadanFeaturing Ahmad Fahmy · Agency: FP7 McCann Cairo Still from the Geely Aboghali Motors commercialGeely · Aboghali MotorsFeaturing Ahmad El Saadany Still from The Knowledge Hub Coventry University commercialThe Knowledge Hub · Coventry UniversityFeaturing Ahmed El Saadany Still from the Geely commercial with Ahmad Fahmy and Enjy KiwanGeely · Aboghali MotorsFeaturing Ahmad Fahmy & Enjy Kiwan

Produced by Key Films. Watch on Instagram @keyfilms.tv.

How a launch runs

مراحل الإطلاق
  1. PHASE 1 · TEASER

    Build anticipation

    التشويق

    Name and identity, presenter reveals, social channels live before air, first creator and press partnerships.

  2. PHASE 2 · LAUNCH

    Go on air everywhere at once

    الإطلاق

    Satellite, app and FAST live on the same day, backed by the main media buy, outdoor in key cities and a launch event.

  3. PHASE 3 · SUSTAIN

    Turn viewers into a habit

    الاستمرارية

    Always-on social video, performance media for app installs, and monthly optimisation against the numbers.

WHAT WE MEASURE
  • Reach & video views
  • App installs & active users
  • Followers by platform
  • Live & FAST viewing
  • Cost per result

Partners

الشركاء
Portrait of Ehab Aly

Ehab Aly

Partner & Managing Director, KeyFilm Gulf & Digital

Ehab has spent more than twenty years making and programming Arabic television and streaming, on satellite channels, pay-TV and OTT, from the production floor to platform strategy. He leads KeyFilm's work with new channels, streaming services and creators across the Gulf and North Africa.

إيهاب علي، شريك ومدير عام. أكثر من عشرين عامًا في الإنتاج التلفزيوني والمنصات الرقمية العربية.

  • Head of Production, Al-Hayah TV
  • Senior Producer-Director
  • Content Manager
  • Original content and streaming consultant, MENA
Portrait of Adel Abdalla

Adel Abdalla

Partner · CEO / MD, Key Films

Adel leads Key Films, the Cairo production house behind commercial, event and documentary work for regional and global brands, with permits and crews across Egypt, the UAE, Morocco and Lebanon.

Selected Key Films clients

من عملائنا
  • Vodafone
  • Orange
  • Zain
  • Huawei
  • Emirates NBD
  • National Bank of Egypt
  • Banque du Caire
  • AXA
  • EgyptAir
  • Mercedes-Benz
  • Toyota
  • Carrier
  • PepsiCo
  • Procter & Gamble
  • L'Oréal
  • Kellogg's
  • Kraft Heinz
  • Danone
  • Cadbury
  • Reckitt
  • GSK
  • Leo Burnett
  • valU
  • Magdi Yacoub Foundation
  • Visa
  • Telecom Egypt · WE
  • Geely
  • Palm Hills

Production work delivered by Key Films, Cairo.

Start a conversation

تواصل معنا
Email Ehab

للتعاون والاستفسارات، راسلنا على البريد أعلاه.

Key Films · Cairo 42 Khan Younis St, Agouza
Giza, Egypt
keyfilms.tv